Privacy Policy
Last updated May 31, 2026
This Privacy Policy explains how DO IT OR ELSE LLC ("we," "us," or "our") handles information in connection with the DO IT OR ELSE iPhone app (the "App") and our website at doitorelse.app (the "Site"). DO IT OR ELSE is a consumer iOS app that helps you focus by letting you lock selected apps on your own device until you complete "keys," the tasks you set for yourself. Questions? Email privacy@doitorelse.app.
Our core privacy promise
The most sensitive things the App touches (your Screen Time activity, the apps you choose to lock, your Apple Health data, your precise location, and your NFC tags) stay on your iPhone. We never see them, never transmit them to our servers, never store them, and never sell or share them.
To keep the App working and improving, we do collect a small amount of anonymous information (crash reports and anonymous usage statistics) that is never tied to your identity and never includes any of the sensitive data above. On our marketing website we use standard analytics and advertising tools, like most companies, which operate only on website visits and never have access to anything inside the App. The details are below.
1. Information that stays on your device (we never receive it)
The App requests certain permissions only when you create or use a matching key. The data behind these permissions is read and used entirely on your device, and is never transmitted to us, stored by us, shared, or sold:
- Apple Health / HealthKit (steps, distance, calories, exercise minutes, workouts, Activity Ring progress) is read on-device only to check whether you have completed a fitness-based key. As required by Apple's HealthKit policy, we do not use Health data for advertising or marketing, and we never sell or share it.
- Family Controls & Screen Time (the apps and categories you choose to lock, the app tokens issued by Apple, and your Screen Time usage) is used on-device only to apply and lift the locks you set up.
- Location data is used on-device only to detect when you arrive at, leave, or stay within a place you chose for a location key. We never receive your location, track your movements, or build a location history.
- NFC tags: tag identifiers are read on-device and compared with tags you registered.
- Face ID is handled entirely by Apple's operating system. We never receive or store any biometric data; we only get a yes/no result.
- Reminders: if you use a Reminders-based key, the App reads your reminders on-device to track completion. Reminder contents are not transmitted to us.
You can grant or revoke any of these permissions at any time in your device's Settings.
2. Anonymous analytics & crash reporting
So we can fix bugs and understand how to improve the App, we use two privacy-respecting tools:
- Product analytics (TelemetryDeck). Anonymous usage signals (for example, that an onboarding step was reached or a lock was started), along with general technical context like app version, iOS version, device model, and country. This data is anonymized, contains no IP address retention, and is not linked to your identity and not used for tracking or advertising. You can turn it off anytime with the "Share anonymous analytics" toggle in the App's Settings.
- Crash reporting (Sentry). If the App crashes or hits an error, we collect diagnostic information (a technical stack trace and context such as device model, iOS version, app version, and the recent in-app actions leading up to the problem) to diagnose and fix it. We configure this to exclude IP addresses and personal data.
Neither tool can access the sensitive on-device data described in Section 1.
3. Feedback & support
If you send feedback or a bug report from inside the App, your message is sent to our form provider (Formspree) so we can read and respond to it. You can optionally include your email address if you'd like a reply. We use it only to respond to you and follow up on your report, and you're free to leave it out and send feedback anonymously. If you choose to attach diagnostics, we also include basic technical info (app version, iOS version, device model, locale, counts of your sessions/keys, and recent anonymized logs).
4. Subscriptions
If you purchase a subscription, the payment is processed entirely by Apple through the App Store. We never see or store your payment card details. We receive your subscription status (for example, active or expired) from Apple so the App can unlock paid features.
5. Our marketing website (doitorelse.app)
Separately from the App, our website uses standard analytics and advertising tools to measure performance and reach prospective users. These operate only on website visits and ad interactions and have no access to any data inside the App: not your Screen Time, Health, location, or focus sessions. They include:
- Google Analytics 4: aggregated website performance reporting.
- Google Ads: measuring ad performance and showing ads to past website visitors.
- Meta Pixel (Facebook/Instagram): ad measurement, conversion tracking, and remarketing.
- TikTok Pixel: measuring TikTok ad performance.
These tools use cookies and similar technologies and may collect your IP address, approximate (city-level) location, device/browser details, and website activity. Where we serve EU/UK visitors, we ask for cookie consent before loading non-essential trackers. Because these tools may "share" information for targeted advertising under some US state laws, you can opt out (see Your privacy rights), and we honor the Global Privacy Control (GPC) browser signal.
6. How we use information
- To operate the App's features on your device.
- To fix bugs, diagnose crashes, and improve the App (anonymous analytics + crash reports).
- To respond to your feedback and support requests.
- To process and recognize your subscription (via Apple).
- To measure our marketing and reach prospective users (website only).
- To protect against fraud and abuse, and to comply with the law.
The App has no user accounts. You do not register, create a profile, or log in to use it.
7. How we share information
We do not sell your personal information. We share information only with the service providers that make the above possible: TelemetryDeck (analytics), Sentry (crash reports), Formspree (feedback), Apple (subscriptions), and our website analytics/advertising vendors, each under contract and only for the purposes described here. We may also disclose information if required by law, or in connection with a merger, acquisition, or sale of assets. As noted above, our website advertising pixels may constitute "sharing" for cross-context behavioral advertising under certain US state laws; you may opt out.
8. Data retention
On-device data (Section 1) is never ours to retain. Anonymous analytics and crash data are kept only as long as needed to improve the App and are not tied to you. Feedback you send is kept as long as needed to support you and keep records. Website analytics/advertising data is retained per those vendors' standard periods.
9. Security
The strongest protection for your data is that we never hold most of it. Your sensitive information (your Screen Time activity, Health data, location, and the apps you lock) stays on your iPhone, protected by the device's own security: your passcode, Face ID, and Apple's built-in encryption. There is no account to break into and no password for us to lose, because the App uses neither.
The limited, anonymous information we do handle (crash reports, usage statistics, and any feedback you send us) travels over encrypted connections and is held by reputable service providers. As with any online service, no method of transmission or storage is completely secure, so while we work hard to protect your information, we can't promise absolute security.
10. Children
We do not knowingly collect personal data from children under 13. If you are between 13 and 17, you may use the App only with the consent of a parent or legal guardian, who must agree to this Policy on your behalf.
Because your data stays on your device and our limited analytics are anonymous, we don't keep an identifiable profile we could look up for any one user, so in most cases there is nothing for us to retrieve. If you believe a child has sent us identifiable information (for example, an email address in a support message), or that we have collected data from a child under 13, contact privacy@doitorelse.app and we will delete it.
11. Your privacy rights
Depending on where you live (including the EEA, UK, Switzerland, Canada, and US states with privacy laws such as California), you may have rights to access, correct, delete, or obtain a copy of your personal information, to opt out of "sale"/"sharing" or targeted advertising, and to withdraw consent. To exercise any of these, email privacy@doitorelse.app. We honor the Global Privacy Control (GPC) signal as a valid opt-out of website advertising "sharing." You may also lodge a complaint with your local data protection authority.
US state residents: categories of personal information
The table below reflects the categories we collect (almost entirely via our marketing website). The App's sensitive data stays on your device and is not collected.
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | IP address, online/cookie identifiers (website) | YES |
| B. California Customer Records | Name, contact info, financial info | NO |
| C. Protected classifications | Age, race, gender, etc. | NO |
| D. Commercial information | Purchase history (payments handled by Apple) | NO |
| E. Biometric information | Fingerprints, faceprints | NO |
| F. Internet/network activity | Website browsing/interaction; anonymous app usage | YES |
| G. Geolocation data | Approximate, IP-based (website only) | YES |
| H. Audio/visual | Recordings | NO |
| I. Professional/employment | Job history | NO |
| J. Education | Education records | NO |
| K. Inferences/profiles | Profiles about you | NO |
| L. Sensitive personal information | Health, precise geolocation, login credentials | NO |
We do not collect sensitive personal information: your Health data and precise location are processed only on your device, and the App has no logins. We do not use or disclose sensitive personal information to infer characteristics about you.
12. Changes to this Policy
We may update this Policy from time to time. The "Last updated" date above reflects the latest version. If we make material changes, we'll provide notice on the Site and/or in the App before they take effect.
13. Contact us
DO IT OR ELSE LLC
501 Main St
Toms River, NJ 08753
United States
privacy@doitorelse.app